The Green Standard
25th Mar 2018

The Green Standard


Very few people are able to eat a perfectly balanced diet containing everything the body needs. Professional athletes and celebrities have personal nutritionists, dieticians and even chefs to ensure they get all the right nutrients. Nature indeed contains all the nutrients your body needs but most people are not getting the variety of foods necessary to consume all the nutrients, phytonutrients and other constituentsinrawwholefoods.

From the man who enjoys processed and refined foods on a daily basis and is constantly becoming more and more deficient in essential nutrients, to the man who follows a very strict and limited diet, the lack of attention to a variety of natural whole produce items is causing negative effects on overall metabolic, gastrointestinalandcardiovascularhealth.

Finding all the right nutrients in different food items is difficult to do. The typical man who is trying to eat all the right foods will still unknowingly overlook key nutrients for optimal health. Paying attention to only the macronutrients may be a good way to manage your weight, but is a good way to let your overall general healthslipundertheradar.

RoughageTM contains 38 all natural whole food powders. No standardized extracts. Only the pure raw constituents of a wide array of foods from nature, intended to be consumed,butrarelyare.

The FDA recommends that the average 2000-calorie diet contain at least 28g of fiber. Meaning that if you’re a man who’s eating more than 2000 calories, then you should be consuming even more. The real problem is that most items in the American food supply have had the fiber removed. Removing fiber from foods lengthens the shelf life and increases convenience for consumers to and store. In fact, processed foods are easier to freeze due to the removal of fiber. So if fiber is removed from most grocery items in the food supply, the average person will have a difficulttimemeetingthe28gminimum,letalonemoreforhighercaloricdiets.

Luckily, RoughageTM takes your fiber needs into account. Every single scoop of RoughageTM contains 5 grams of added fiber to ensure you’re not only getting the most variety of produce possible from the supermarket, you’re also taking one large step closer tomeeting yourdietary fiber needs.


38all-naturalwholefoodssynergisticallycombinedtoprovidetheingredientsand micronutrientsmissinginnearlyalldiets.Thehighestvarietyofwholefoodsyou’ll findinanysupplementpowder.Theultimatedietarycomplimenttothemantrying toeatcleanbutdoesn’thavehisownpersonaldietitian.


  • ● Defendsagainstfreeradicals
  • ● Supportstheimmunesystem
  • ● Supportsdigestivehealth
  • ● Keepscholesterolinhealthyrange


  1. OatFibre–lowerscholesterol
  2. Spirulina – a type of blue-green algae that is rich in vitamins, minerals,

    carotenoids and antioxidants that can help protect cells from damage. Studies suggest spirulina may boost the immune system, help protect against allergicreactions

  3. Lecithin – because it contains phosphatidylcholines, lecithin is a source of choline, an essential nutrient. Clinical studies have shown benefit in acne, improvingliverfunctionandinloweringcholesterol.
  4. Flaxseed – high in fiber and antioxidants. Helps reduce/lower cholesterol which is a risk factor for heart disease. Maybe the biggest flaxseed benefits come from it’s ability to promote digestive health. The ALA in flax can help protecttheliningofthedigestivetractandmaintainGIhealth.
  5. Alfalfa leaf – Alfalfa has been used and appreciated all over the world for centuries. Common benefits attributed to alfalfa include detoxification of the urinary tract, purifying the blood and liver, promotes bowel movement regularity, lowers cholesterol, increases HDL, and supports healthy blood sugarlevels.
  6. Kale – is a popular vegetable of the cabbage family. It’s loaded with powerful antioxidants like quercetin and kaempferol, vitamin C and polyphenols. These have powerful cardio-protective, blood pressure lower, anti-inflammatory, anti-viral, anti-depressant and anti-cancer effects. Kale is one of the world’s best sources of vitamin K.
    1. Kelp - is a large brown seaweed that grows in shallow, nutrient-rich saltwater. Kelp is one of the best natural food sources of iodine, an essential component in thyroid hormone production; a major player in determining metabolic rate. It’s an abundant source of other minerals like potassium, magnesium, calcium and iron. These promote healthy hair and skin. Kelp is naturally high in antioxidants including carotenoids, flavonoids and alkaloids,whichhelptofightagainstdiseases.
    2. Flax oil – is predominantly omega-3 fatty acid. Several studies have found that flax oil seems to be able to calm the inner lining of inflamed intestines. It’salsobeneficialinhelpingtoreducehighcholesterol.
    3. Coconut oil – 62% of the oils in coconut are made up of 3 healthy fatty acids (MCFAs). Reduces Inflammation and arthritis. Boosts the immune system. Improves energy and endurance. Improves digestion, reduces stomach ulcers. According to research published in the medical journal food and function, coconut oil improves antioxidant levels and can slow aging. Coconut oilworksbyreducingstressontheliverandbyloweringoxidativestress.
    4. Pumpkin seed oil – reduces inflammation. Good for prostate health. It has been known to protect against prostate cancer but also greater for prostate health in general. Pumpkin seed oil reduces the size of an enlarged prostate. The cucurbita maxima compound of this oil improves memory, while its tryptophan content is an effective treatment for social anxiety disorder. A 2014 study showed an increase of hair count by an average of 40% in men takingitoverthecourseofjust24weeks.
    5. Prune – maintains normal bowel function. A 2011 study found that prunes are more effective than psyllium at relieving constipation. A good source of vitamin K and beta-carotene. A study from 2011 showed that prunes and plums are the most effective fruit in preventing and reversing bone loss due torichsourcesofphenoicandflavonoidcompounds.
    6. Agaveleaf–nottobeconfusedwithagavenectar,theleafismostlyfiber.
    7. Apple – An abundant source of quercetin, shown to improve neurological
      health. The intake of apples is related to a decreased risk of thrombotic
    8. Pineapple – high in vitamin C to protect against free radicals and support
      the immune system. Also an excellent source of manganese, which is an essential cofactor in a number of enzymes in energy production. In addition to manganese, pineapple is a good source of thiamin, a b-vitamin that acts as acofactorinenzymaticreactionscentraltoenergyproduction.
    15.Papaya – contains several unique protein-digesting enzymes including papain and chymopapain. These enzymes have been shown to help lower inflammation and to improve healing from burns. Also promotes digestive health. Papayas may be very helpful for the prevention of atherosclerosis and diabetic heart disease. An excellent source of vitamin C and vitamin A carotenoid phytonutrients. These nutrients help prevent the oxidation of cholesterol. Only when cholesterol becomes oxidized is it able to stick to and

    build up in blood vessel walls, forming dangerous plaques that can eventually
    16. Aronia berry – is an antioxidant superstar. The superfood status is largely
    attributable to its very strong antioxidant properties. Full of fiber and promotes gut health. Aronia berries have traditionally been used by Potawatomi Indians to cure colds, and recent research confirms the anti-viral propertiesandhighvitaminCcontentofthisextraordinarysuperfood.
    17.Maqui berry – Lab studies rank the Maqui berry as the top source of antioxidants. In 2006, Chilean scientists published a compelling study in the Latin American Archives of Nutrition comparing the antioxidant power of fruits and vegetables in Chile. The scientists discovered that no other food in this study had as much antioxidant power. Antioxidant compounds such as anthocyanins found in maqui powder made from the dried berries help protect your body from the toxic effects of free radicals. Maqui berries may promote cardiovascular health. A study published in 2008 in J Food Chemistry found that maqui extract protected test animals from heart damage.
    18.Lychee berry – contains quercetin, a powerful antioxidant with anti-inflammatory properties. The flavonoids, fiber and antioxidants in lychees may support heart health. In addition, oligonol derived from lychee fruit has been shown to increase nitric oxide levels. This helps to improve blood flow and lower blood pressure. The nutrients in lychee, including magnesium, copper, iron, vitamin C, manganese and folate are required for blood circulation and formation. Lychees have one of the highest concentration of polyphenols among fruits. Among them is rutin, a bioflavonoidknowntostrengthenbloodvessels.
    19.Brown seaweed – contains iodine, needed for normal metabolism, and fucoidan, a substance thought to possess immune-stimulating properties. Some proponents claim that brown seaweed can also help promote weight loss,aswellasaidinskincare.

    1. Baobab – high in vitamin C, fiber, antioxidants. Pronounced Bey-Oh-Bab, it’s a superfood that has been slowly making mark on the world in recent months. Excellent source of vitamin C, potassium, thiamin, fiber and vitamin B6. Hailed for centuries as being a source of natural wellbeing which benefits skin,hairandgeneralhealth.
    2. Amla – is one of the most important foods in Ayurvedic medicine with an incredible list of health benefits. Amla has been used in Ayurveda as a rejuvenator of many of the body’s organs and functions, to boost the immune system, slow down the aging process and promote good general health and longevity. It is considered especially beneficial for the digestive system, improving the absorption and assimilation of the food you eat. The benefits of amla are also believed to include improving liver function, reducing inflammation and having a cooling effect throughout the body. Amla is said to be good for your appearance, improving skin tone, protecting the eyes, preventinghairlossandgreyhairs,andaidinginweightloss.


    1. Tart Cherry – are unique because they provide high levels of some novel anthocyanins that are absent from a number of other anthocyanin-rich foods such as blueberries or bilberries. The unique composition of tart cherries goes far beyond anthocyanins. Tart cherries are shown to contain much higher amounts of total phenolics than even other cherries. Accelerates musclerecovery.Supportsjointhealthandjointrecovery.
    2. Mangosteen – known as garcinia mangostana, it has been a part of the traditional medicine of various Asian countries for a very long time. It is a storehouse of essential nutrients, which are required for normal growth, development and overall nutritional well being. Mangosteen aids in promoting red blood cells and prevents against anemia. It improves blood flow by causing dilation of blood vessels, which helps to protect us against certain diseases like atherosclerosis, high cholesterol, heart congestion and severe chest pains. Mangosteen fruit contains strong antibacterial and antifungal properties besides being highly effective in boosting weak immune systems. This is also beneficial for repairing skin cells and fighting acne.
    3. Goji Berry – a boosted immune system and flu protection can go hand in hand. The vitamins in goji berries may be able to increase and support both. Early testing in laboratories shows that goji berries help enhance the effectiveness of flu vaccinations and may prevent subsequent infections. Studies have cited the high level of antioxidants in goji berries especially zeaxanthin. Goji berries have a long history tied to sexual fertility. Evidence supportssexualabilityandrecoveryoftestosteronelevels.
    4. Pomegranate – there are two uniques substances in pomegranates that are responsible for most of their health benefits. Punicalagins are extremely powerful antioxidants. They are so powerful that pomegranate juice has been found to have three times the antioxidant activity of red wine and green tea. Punicic Acid also is the main fatty acid, a type of CLA with potential biological effects. Pomegranate has been shown to be beneficial in increasing blood flow and erectile response. May help improve memory and exercise performance.
    26.Sea Buckthorn Berry – touted as one of the most nutritious and vitamin-rich foods in the world and offering benefits both internally and externally, it contains at least 190 bioactive compounds. At one-third the size ofablueberry,itcanpack12timestheamountofvitaminCasanorange.
    1. Zucchini – an outstanding source of manganese and vitamin C that helps keep the heart strong. Many researchers concluded that this fruit has certain properties that support prostate health. Zucchini is said to be extremely usefulindecreasingprostatichypertrophy.
    2. Parsley – the vitamin K in parsley aids in bone health, while the wealth of vitamin C makes it a great immune booster. An excellent source of beta carotene. Evidence suggests that parsley can support healthy kidney function. Has anti-inflammatory properties. High in iron. Relaxes stiff musclesandencouragesdigestion.

    29. Broccoli – anti-estrogen, supports testosterone production. High potassium contentmaintainsahealthiernervoussystem.
    30. Spinach – eating spinach may benefit eye health, reduce oxidative stress, helppreventcancerandreducebloodpressurelevels.
    31.Chlorella – superfood rich with phytonutrients including amino acids, chlorophyll, beta-carotene, potassium, phosphorous, biotin, magnesium, and the complete B vitamins. Chlorella is a blue-green algae that benefits the entire body by supporting healthy hormonal function, promoting cardiovascular health, lowering blood pressure and cholesterol, and aiding in thedetoxificationofourbodies.

    1. Blackberry – full of fiber and antioxidants. Data supports that blackberries can help maintain motor and cognitive skills with age. The study indicated that berries improved balance, and coordination improved over a stretch of time. Blackberries kill illness-causing oral bacteria. They contain gallic acid, rutin and ellagic acid, a natural phenol antioxidant that has anti-carcinogenic and anti-bacterial properties. Supports a healthy heart, boosts the immune system,andsupportshealthybones.
    2. Psyllium Seed – a soluble fiber mainly grown in India. It can lower blood sugar levels and it may boost satiety and aid weight loss. It can also lower cholesterol levels. It seems to be good for your heart, as it has been shown to reduce triglycerides and reduce systolic blood pressure. Psyllium is consideredtohaveprebioticeffects.
    34.Blueberry – blueberries contain the unique, phenol-like antioxidants pterostilbene and resveratrol. Blueberries are a very good source of vitamin K, vitamin C and manganese. Blueberries are also a good source of fiber and copper. There is exciting new evidence that blueberries can improve memory. Given the wide variety of antioxidant nutrients present in blueberries, it is not surprising to find research studies showing improved antioxidant defenses in body systems that need protection from oxidative stress. There is new evidence that damage to muscles following overly taxing exercise can be reduced through consumption of blueberries. There is also evidence that protection of the nervous system can be accomplished by regularconsumptionofblueberries.
    1. Cinnamon – is loaded with antioxidants to prevent the body from oxidative damage caused by free radicals. Cinnamon has anti-inflammatory properties, which may help lower the risk of disease. It reduces the risk of heart disease and can improve sensitivity to insulin. The main active component of cinnamon, cinnamaldehyde, may help fight various kinds of infections. I can inhibitthegrowthofcertainharmfulbacteria
    2. Maca – Maca has been shown to reduce prostate size. Maca has also been shown to improve sperm production, mobility and volume. Clinical trials have shown that maca has positive effects on energy, stamina and mood. Maca benefits also include regulating the hypothalamus, helping the pituitary gland to properly function, which is another key element in balancing focus and energy. An increase in focus, energy and mood enables people to

    concentrate better and therefore to improve memory and ability to complete

    1. Camu Camu – is loaded with vitamin C, manganese and carotenoids, helping
      boost the immune system, detoxifying the liver, supporting bone health, helping fight diseases, and boosting physical and mental health. Camu camus’ powerful antioxidants and antiviral ability can help fight against gum diseases like gingivitis. Camu camu can also have a positive effect on eye health.
    2. Coffee Berry – is the fruit from the coffee plant. Coffee berries are believed to be exceptionally rich in antioxidants because the plants grow near the equator and at high altitudes where sun’s oxidizing rays are strongest. Coffee berries are high in polyphenols and phenolic acids including chlorogenic acid, proanthocyanidins quinic acid and ferulic acid. In the coffee berry, the polyphenolsareveryconcentrated.
    • ● 38Allnaturalingredients
    • ● Nostandardizedextracts,allwholefoodpowders
    • ● Naturallysweetened
    • ● Noartificialcolors
    • ● 5goffiber